dbeaton9Oct 242 min readCMOs: The marketing metric you MUST socialize to the C Suite (hint; it’s not NPS)It’s incremental lift : the sales your company generates every year due to all forms of marketing communications. Or put another way, the...
dbeaton9Oct 94 min readIs that model going to get you promoted? Or fired? (Part 2)The marketing director approached me after I had presented our work in multi-channel ad effect measurement at a large telco. I had not...
